AI vs photography, which one? As you can see, artificial intelligence has taken solid steps in the field of imaging, which is why Nikon, under the slogan ‘Natural Intelligence’ in response to this new phenomenon, aims to stand firm. In this regard, Nikon, in collaboration with an advertising company called Circus Grey Peru, has launched a campaign named ‘Natural Intelligence.

Despite the fact that it is currently possible to create an image of any imagination with everyday language commands to artificial intelligence, Nikon has championed the truth that in the real world, there are extraordinary scenes that can be captured using a camera.

It’s not been long since the unveiling of AI capable of creating images, but despite this, due to the cheaper and faster nature of AI compared to hiring a photographer and capturing real photos, this phenomenon has dealt a big blow to photographers and the photography industry.

Millions of people around the world have been able to obtain extraordinary image outputs from websites with just a few words of input, which has dealt a heavy blow to photographers, especially in economically weaker regions. With the launch of this advertising campaign, Nikon is defending the values of the art of photography and real photos.

Nikon is committed to photographers. According to Nikon, photographers, with their art and talent, have given us the ability to see very beautiful photos. This has led Nikon to take the initiative at such a critical juncture to defend real photos, the art of photography, and photographers, standing firm against artificial intelligence.